A “sting operation” conducted by consumer rights champions, Which?, has revealed a worrying number of businesses paying for fake Google reviews. The reason why, as they explain in the following video, is simple – reviews work! – and Google is the “800lb gorilla” of review sites because it influences search engine rankings too. The report… [Read More]
Google Now Showing Review Rating Stars In Google My Business
Google’s mission is to make information “universally accessible and useful”, and as such they are always finding ways to provide users with the most relevant, highest quality results. Reviews have always been an important part of Google’s local business search results, because they provide searchers with a relevant, at-a-glance, crowdsourced snapshot of how good a… [Read More]
