While onboarding a new customer this week, it reminded me how much confusion there is between reviews and testimonials – even in some of the top ranking articles on the subject! (The difference, surprisingly, can be summed up in two words…) Anyhow, in this case, the customer (who is in a regulated healthcare profession), was restricted from using testimonials by… [Read More]
The Difference Between Reviews and Testimonials… And How To Get The Best Of Both Worlds
There is a lot of confusion between reviews and testimonials. Not only from businesses I talk to, but also in some of the top ranking articles on the subject! To be fair, it’s hardly surprising… as both review and testimonials can be solicited by a business are a reflection of a customer’s experience can be… [Read More]
How to prevent disaster when a member of staff leaves your salon, taking clients with them
Whether you’ve got a hair or beauty salon, one thing is for sure. At some point, you’ll lose a popular member of staff. And when you do, a bunch of your clients will follow them out the door. It’s the nature of the beauty business. After all, clients value having someone they trust. Someone that… [Read More]
Unleash The Power of Review Tagging!
In this post, we are going to dive into the world of review tagging, and how you can not only use it to spot patterns and gain actionable insights, but also as a potent marketing tool. See, a review is a valuable asset to your business. If it’s positive, it can be a magnet that attracts new… [Read More]
Fake Google Reviews – Sting Operation Exposes UK Businesses Buying Fake Five Star Reviews
A “sting operation” conducted by consumer rights champions, Which?, has revealed a worrying number of businesses paying for fake Google reviews. The reason why, as they explain in the following video, is simple – reviews work! – and Google is the “800lb gorilla” of review sites because it influences search engine rankings too. The report… [Read More]
Google Now Showing Review Rating Stars In GMB
Google’s mission is to make information “universally accessible and useful”, and as such they are always finding ways to provide users with the most relevant, highest quality results. Reviews have always been an important part of Google’s local business search results, because they provide searchers with a relevant, at-a-glance, crowdsourced snapshot of how good a… [Read More]
